• Why vaccine safety scares happen and how to address them

    Subjects: Psychology >> Social Psychology submitted time 2021-01-20

    Abstract: A vaccine safety scare is defined as the phenomenon in which the public’s distrust of the validity and safety of vaccination is triggered by negative vaccine-related media reports or vaccine conspiracy theories. Such misinformation further leads to a dramatic drop in the vaccination coverage or willingness of individuals to be vaccinated domestically or globally. Together with the influence of the negative prior beliefs of vaccination and the experiential processing and gist extraction of individual cognition, this information gains further social amplification during its dissemination in society. Current psychological counter-strategies to address vaccine safety scares mainly consist of belief inoculation, reconstruction of risk perception, and satisfaction of informational needs and emotional appeals. However, the ecological validity of these methods remains unexplored. In addition, sharing positive vaccine information should be encouraged to debunk vaccine misinformation.

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