Subjects: Psychology >> Social Psychology Subjects: Psychology >> Management Psychology submitted time 2021-09-26
Abstract: Time and money are two important resources which could affect consumer decision-making differently. When consumers making purchase decisions, they are ususally influenced by the information of time or money which implied in the merchant’s slogan and the shopping environment. And these affect would be differential in consumers’ purchase decision process such as pre-purchase stage, purchasing stage, and post purchase stage. From the perspective of dual-process theory, the psychological mechanism may be due to different cognitive processing mindsets that primed by time and money. Future research should further explore the following issues: (1) Elaborating the different effects of priming time and money on purchase decisions. (2) Considering the impact from the trade-off between time and money on purchase decisions. (3) Further exploring the different influences of priming time and money on the pre-purchase decision. (4) Exploring the neural mechanisms underlying the different effects of time and money on purchase decisions. "
Peer Review Status:Awaiting Review