Subjects: Psychology >> Applied Psychology Subjects: Management Science >> Enterprise Management submitted time 2024-01-28
Abstract： The source of design effect is defined as the manner in which the source information of a firm’s product design affects consumer product preferences and corporate attitudes. Currently, there are three major sources: professional designers, users, and AI, each exerts either positive or negative influences on consumer preferences through different psychological mechanisms. The source of professional design influences consumer preferences through the perceived competence of expert designers, whereas the source of user design influences consumer preferences through the perceived capabilities of users, empowerment and the psychological distance between users and brands. Furthermore, the source of AI design influences consumer preferences by virtue of the value and information offered by products designed using AI. It is noteworthy that, the source of design effect is moderated by consumer individual differences, product characteristics and the openness of a firm’s design policy. Future research should delve deeper into consumer reactions to mixed design sources as well as the psychological mechanisms and boundary conditions of the source of design effect.
Subjects: Psychology >> Cognitive Psychology submitted time 2021-06-08
Abstract： Entrepreneurship is an emotional journey that is companied with fear of failure. Fear of failure can be both an enemy and a friend. It has a dark side of discouraging entrepreneurs from carrying out entrepreneurial activities, and a bright side of motivating them to move forward. Despite mounting research on entrepreneurs' fear of failure, most studies focus on its inhibitory effect on entrepreneurial behavior. Few studies pay attention to formation of fear of failure and its incentive effect on the behaviors in the whole process of entrepreneurship. Draw on the review of the existing research, we explore the emotional and cognitive attributes of fear of failure in entrepreneurship context. From Cognitive Appraisal Theory, fear of failure is an emotional state results from the appraisal of the threats in the environment. We investigate the antecedents of fear of failure and how does it evolve in the process of entrepreneurship. Building on the assumption of Affective Events Theory, emotion is shaped by both the objective event and individuals’ subjective attitude. We thus focus on two important factors to address the antecedents, including entrepreneurial event such as loss-relevant event and low-capability-relevant event and characteristics of entrepreneurs, such entrepreneurs’ obsessive passion and prevention regulatory focus. This paper expounds three different effects of fear of failure on entrepreneurial behavior: incentive, inhibition and repression. We further disentangle the boundary conditions of the relationship between fear of failure and entrepreneurial behaviors. The research not only expands the application scope and applicable situation of fear of failure, but also enriches the Cognitive Appraisal Theory of Emotion, Affective Events Theory and Classical Stress Theory. It also offers novel perspective to understand entrepreneurial behavior and entrepreneurial psychology. " "
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Subjects: Psychology >> Management Psychology submitted time 2019-09-12
Abstract： The transformation of employee social capital to enterprise social capital is an effective way to explore employee value and obtain external resource. In order to illustrate the multi-level subject interaction, this study proposes a new construct of social capital cross-level fit, and analyzes its dynamic process and reciprocal effect using cross-level longitudinal study. We explore the dimensions of this construct and develop an inventory to access it. We further deconstruct the evolvement of social capital cross-level fit, discussing the effect of employees’ psychology and behavior, enterprise capability and situation in this dynamic process. Finally, we construct top-down and down-top theoretical model of emergence and embedded effect that integrates multilevel factors, and clarify function route and boundary conditions through empirical analysis of tracing data. On this basis, we discuss strategic choice of cross-level fit through longitudinal cross-case study, offering suggestions for enterprise to motivate extra-role behavior and utilize social capital effectively. "
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