Subjects: Psychology >> Applied Psychology Subjects: Management Science >> Other Disciplines of Management Science submitted time 2024-01-18
Abstract： The debate over whether individual health behavior changes occur in stages is currently a controversial focal point. Medication adherence, as a crucial indicator influencing health care outcomes, significantly impacts an individual's physical and mental well-being. Previous reviews of medication adherence levels have predominantly adopted a medical perspective, focusing on adherence behavior related to specific diseases. However, within the context of the increasingly market-driven health care industry, there is a dearth of research exploring the influence of information processing methods and psychological processes on consumer medication adherence behavior from the consumer's perspective. Additionally, existing research lacks theoretical categorization and discourse on adherence behavior. Drawing upon the two-stage theory model, this review examines factors within the marketing domain that influence consumer medication adherence behaviors, elucidating intervention strategies, and proposing future research trends and prospects. Theoretically, this contributes to understanding individual medication adherence behavior within the stages of health behavior change, enriching the stage theories within the health domain. Practically, it aids in better comprehending consumer mental health and behavioral patterns, offering marketing insights for chronic disease management.
Subjects: Psychology >> Other Disciplines of Psychology Subjects: Management Science >> Other Disciplines of Management Science submitted time 2023-12-29
Abstract： Identity, as the starting point for the entrepreneurial behavior and outcomes of female social entrepreneurs, is crucial in addressing the key issues they face - gaining legitimacy and enhancing entrepreneurial performance. However, there is still a lack of research on the relationship between female social entrepreneurs’ identity strategies and legitimacy acquisition, as well as on the underlying mechanisms of how identity integration enhances social entrepreneurial performance. Therefore, this study follows the progressive logic of “identity strategy-legitimacy acquisition- performance impact” to carry out three sub-studies. First, based on the identity theory, we explored the impact of identity strategies on women’s social entrepreneurial decision-making through experimental conjoint analysis. Second, based on the institutional logic perspective, we used fuzzy set qualitative comparative analysis (fsQCA) to explore the configurational impact of identity strategies on legitimacy acquisition. Finally, we constructed a theoretical model based on the identity theory to analyze the impact of female social entrepreneurs’ identity integration on social entrepreneurial performance. This model reveals the mediating role of legitimacy and the moderating role of social bricolage. Our research findings can help guide female social entrepreneurs to develop a clear self-cognition and make informed entrepreneurial decisions to successfully gain legitimacy, thus enhancing social entrepreneurial performance.
Subjects: Psychology >> Other Disciplines of Psychology Subjects: Management Science >> Other Disciplines of Management Science submitted time 2021-08-15
Abstract： The behaviors of pursuing luck have been widely existing in a great many aspects of human social life from the past to the present, among them many manifested as consumer behaviors, and can be explained by the theoretical achievements regarding the effects of perception of luck on consumer behaviors. However, few extant studies systematically reviewed the relevant literature, to some extent which has restricted research efforts and marketing practices in this area. In this paper, we summarized five categories of consumer behaviors: risk-taking, uniqueness seeking, contagion effects, attitude towards product with luck meaning, lucky consumption. Furthermore, we pointed out theoretical explanations which from various perspectives uncover the linkage and reasoning behind the perception of luck and consumer behavior: attribution theory, personality trait theory, cognitive priming theory, the theory of counterfactual thinking, social comparison theory, the theory of locus of controland heuristics theory. We give three suggestions to the further research: to deepen the mechanism of perception of lucky, to expand the boundary conditions, and to examine both the advantages and disadvantages of luck consumption.
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