Subjects: Psychology >> Applied Psychology submitted time 2022-01-24
Abstract：
Because of both the decline of traditional shopping centers or malls and the diminishing of customer shopping radius caused by COVID-19, local neighborhood businesses have begun attracting increased patronage from customers, more capital investments, and enhanced attention from policymakers. Research on local neighborhood businesses and the local community customers is lacking in mainstream marketing literature though. To address this gap, the current study seeks to provide a clear definition and conceptualization of “local community,” which then informs a six-dimensional characterization of local community customers. Two characteristics appear particularly relevant: place attachment proneness and customer satiation proneness. In reviewing these characteristics, this study offers a series of propositions and a theoretical framework, which can help increase local community customers’ place attachment to local neighborhood stores and reduce their satiation due to repeated purchases. On the basis of the propositions, researchers can pursue greater insights into local community customers and local neighborhood commerce, while also expanding place attachment and customer satiation theories. Finally, local neighborhood companies can use the proposed framework to predict and satisfy customers’ needs, and develop more effective, actionable marketing strategies.
Peer Review Status:
Awaiting Review
Subjects: Psychology >> Applied Psychology Subjects: Safety Science and Technology >> Public Safety submitted time 2020-07-14
Abstract： Terrorist attacks can occur anywhere. As the threat of terrorism develops, the China–Eurasia Expo held in Urumqi, China, is attracting fewer potential visitors. A nationwide survey of 2034 residents from 31 provinces/municipalities in China was conducted to examine the relation between the distance to respondents’ city of residence from Urumqi and their levels of concern for safety and security concerning the expo. The two were found to be positively related: the closer the respondents lived to ?rümqi, the less concerned they were with the safety and security of the expo. This is consistent with the ‘psychological typhoon eye’ effect, which states that people living closer to the centre of an unfortunate event (whether natural or man-made hazards) are less concerned with the event’s negative consequences. This effect appears to hold for terrorism. There are implications of this finding for international counter-terrorism practice, tourism, and research.
Peer Review Status:Awaiting Review
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