• 错失恐惧:我又错过了什么?

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Fear of missing out (FoMO) refers to the pervasive apprehension resulting from worries that others might be experiencing fantastic stories or positive events from which one is absent. FoMO is determined by various factors such as personality traits, psychological needs, social media usage and age. FoMO would exert great impacts on social media usage and psychosocial adaptation. Meanwhile, FoMO can act as a mediator through which some factors influence social media usage and psychological adaption. The key issues of future studies on FoMO are the discrimination of contiguous concept, improvement of measurement and research method, as well as investigation of influencing factors and aftereffects.

  • 具身认知视角下的消费者行为

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Embodiment cognition theory has become a significant direction of consumer behaviour with abundant research findings. Hardly, however, have any related studies done in China. To promote the development of this domain, we reviewed relevant researches from the perspective of visual sense, tactile sense, taste sense and perception of movement. In the aspect of visual sense, we examined the impact of “up and down”, “left and right” and “big and small”. In the aspect of tactile sense, we mainly studied the effect of “soft and hard”, weight and temperature. In the aspect of taste sense, we mainly studied the effect of “sweet and bitter”. In the aspect of perception of movement, we examined the impact of “up and down movement”, “approaching movement” and “shut-down action”. Finally, based on the limitation of previous researches, we put forward directions for future research.

  • 虚拟销售代理的拟人效应

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Virtual sales agents (VSA) on e-commerce and online retail Web sites, representing animated embodiments that respond to users through verbal and non-verbal communication, most often serve a search support function by presenting product and service information, or a basic decision support function. Recent researches have demonstrated the persona effect of VSA, that is the integration of social cues (i.e., cues based on humanlike sales agents) into retail Web sites may heighten the perception of employee presence and feeling of being served, which thus enhance consumers’ online shopping experiences. Theories related with the persona effect of virtual sales agent hold different points. The persona effect of VSA could be influenced by the VSA’s characteristics, consumer factors and product factors. Its mechanism includes social presence, sense of personalization, perceived social support, trust and perceived risk. On this basis, we point out the future research direction.

  • 视频游戏虚拟化身对自我概念的影响

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Virtual avatar is a virtual self-presentation for player in video game. By manipulating avatars, players can play different roles and have new identities. As a projection and display of the real self, the avatar will affect individual’s self-identity and bring about changes in the real self. Recent studies have shown that manipulating avatars for behavioral and identity simulation in video games can affect players’ self-concepts. With respect to this issue, we first reviewed relevant theories which explain the reasons why avatar affect self-concept from different perspectives. Next, variables such as avatar clues, video game characteristics, and personal factors which moderate the relationship between avatar and self-concept were analyzed. Then, Its mechanism such as self presence and avatar identification were discussed. Future research will focus on the deep and long-term effects of avatar on self-concept, the interactive influence of avatar image and behavior, and the impact of self-concept change caused by avatar on real behavior.

  • 虚拟销售代理的拟人效

    Subjects: Psychology >> Other Disciplines of Psychology submitted time 2018-12-04 Cooperative journals: 《心理学报》

    Abstract:网络购物中的虚拟销售代理(Virtual Sales Agent)是指通过口头或非口头形式与消费者互动和交流的具有拟人化特征的动态人物形象, 它可以为消费者提供商品和服务的信息以及必要的帮助。近年来, 大量研究证实了虚拟销售代理的拟人效应, 即当在网络购物环境中加入拟人化的销售代理时, 就会对购物者的在线购物过程感知体验和购物意向产生积极影响。相关理论从不同视角解释了虚拟销售代理拟人效应发生的原因。综述以往的实证研究发现, 虚拟销售代理拟人效应的发生受到虚拟销售代理特征、消费者因素以及商品因素等方面的影响; 社会临场感、个性化服务知觉、社会支持感、信任和风险感知是拟人效应发生的内在心理机制。未来研究应关注虚拟销售代理拟人效应的神经生理基础, 丰富拟人效应发生的影响因素, 加强对个性化定制虚拟销售代理的研究, 探讨虚拟销售代理的消极影响, 以及不利于虚拟销售代理使用的障碍性因素。

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