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  • Order of disorder: The matching effect between display order and product attribute

    Subjects: Psychology >> Applied Psychology Subjects: Psychology >> Social Psychology submitted time 2024-05-26

    Abstract: Orderly display, from our urban planning to the layout of goods in shops, is widely used in our nearby environment. Researches have shown that the need for order is one of the basic human needs and people prefer objects under orderly display. Our study enriched this line of work by exploring the association between display order and product attribution and providing evidence that disorder can be beneficial. Specifically, natural attribution (vs. artificial product) is associated with disorder (vs. order). Furthermore, for natural product (vs. artificial product), consumers prefer them in disorderly display (vs. orderly display). Based on the associative learning mechanism, 4 studies were conducted to examine how display order and product attribute match together and influences consumers’ product preference. Also, the mediating role of fluency perception and moderating role of valence cue were examined.
    Study 1 (N = 34, 18 men) intended to explore the matching relationship between product attribution and display order with the method of Implicit Association Test. Participants were instructed to sort a series of stimuli into two categories(natural or artificial) as quickly as possible. Study 2 (N = 280, 105 men) aimed to test the match effect of product attribution and display order in explicit level using within-subjects design. After showing the interpretation of both constructs’ definition, participants were asked to match natural (vs. artificial) product to orderly or disorderly display. Study 3 (N = 200, 75 men) used between-subjects design to further investigate the effect of product attribution and display order on consumer preference, and the mediation role of processing fluency, with product content remain the same, i.e., mango. Participants were shown one picture and asked to indicate their preference and processing fluency. Study 4 (N = 240, 98 men) investigated the boundary effect of valence cue. The participants were asked to evaluate the valence of all categories of product attribution and display order as priming method. Then participants were shown two pictures of natural or artificial product in disorderly and orderly display. In the end, they indicate their liking and processing fluency of pictures.
    The main results of this study are as follows: (1) natural attribution (vs. artificial product) is associated with disorder (vs. order) in both implicit and explicit level; (2) for natural (vs. artificial) product, consumers have higher preference for product in disorderly (vs. orderly) display; (3) product attribution and display order influences consumers’ product preferences through the mediation role of processing fluency; (4) valence cue moderate consumers’ preference for natural products in different display order.
    This research identify and explore a previously unidentified lay theory, the natural (vs. artificial) = disorder (order) intuition. Moreover, based on dual-process of associative learning, we further explore the contradictory naïve theory of our proposal. And this research contributes to the literature of natural product and product display. It provides managers with guidelines on arrangement of display order for product with different attribution when organizing shelf display or designing advertisement.

  • Just Make it Simple: The Influential Factors, Consequences and Theoretical Mechanisms of Voluntary Simplicity

    Subjects: Psychology >> Social Psychology submitted time 2023-08-21

    Abstract: Voluntary simplicity is a lifestyle in which individuals attain inner abundance and fulfillment in the process of simplifying their external lives, as to give up the possession and satisfaction of physical materials. Instead of living under stress, growing numbers of young people value life quality more and turn to a voluntary simplicity that allows a better qualitative life. Particularly during the covid-19 epidemic, consumers' lifestyles and consumption patterns have shifted, with increased acceptance of online purchases and reduced material needs in response to the risk of outings. Voluntary simplicity has emerged as an important lifestyle, and to explore the definition, influences and consequences of this lifestyle, this review is arranged as follows: First, the definition of voluntary simplicity was clarified in two aspects of personal behavioral patterns and values, then this lifestyle was distinguished with similar concepts. (1) The main difference between voluntary simplicity and green consumption lies in the quantity of consumption, where avoiding excessive consumption is one of the goals of voluntary simplifiers, rather than green consumers; (2) The difference between voluntary simplicity and minimalism centralized on the nature of consumption, compared with minimalists, voluntary simplifiers attach greater importance to the conservation of environment and stronger ecological consciousness. Second, the influencing factors of voluntary simplicity were profiled from both macro-environmental and micro-individual perspectives. At the macro-environmental perspective, culture exerts a significant influence on consumers' purchasing behavior, with studies showing that consumers in collectivist cultures exhibit more pro-environmental behavior. In addition, the outbreak of Covid-19 epidemic has somewhat reduced individuals’ consumption desire, which provides a specific time context for the emergence of voluntary simplicity. At the micro-individual perspective, individuals may choose voluntary simplicity to satisfy different psychological needs, which can be theoretically supported in reference to need theory and self-determination theory; also, consumers may be motivated by different personal values to shift their lifestyles, such as altruism and green consumption values. However, the current study overlooked personality which is a more reliable predictor; future studies should consider exploring the motivations of voluntary simplicity from the perspective of personality traits and conducting research in different cultural contexts to verify whether the mechanism is cross-culturally consistent. Finally, the effects of voluntary simplicity on the environment and individuals were also compiled. Voluntary simplifiers highly value the ecological consequences of their purchases, and emphasize on self-sufficiency and moderate consumption, which have a positive impact on environmental sustainability. The higher the degree of voluntary simplicity consumers have, the less ecological consequences of their consumption behavior and the more friendly to environmental sustainability. The higher the degree of voluntary simplicity consumers have, the less ecological consequences of their consumption behavior and the more friendly to environmental sustainability. Researches have shown that controlling consumption desires and satisfying psychological needs are important factors in explaining the relationship between voluntary simplicity and life satisfaction, yet the mechanisms underlying this positive effect of voluntary simplicity remain inconclusive. Future research should be conducted to investigate empirically the multiple effects of voluntary simplicity and further explore potential mechanisms between voluntary simplicity and its positive or negative effects.

  • 伦理型领导产生机制及影响因素

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Leader unethical behaviors cause serious damages to organizations, thus it is critical to understand the occurrence mechanisms and antecedents of ethical leadership. The connotation of ethical leadership should include the perceived ethical leadership. Theoretical perspectives on the occurrence of ethical leadership include social learning theory, moral identity theory, personal trait perspective, three-factor model, organizational neuroscience perspective, ethics position theory, CPM theory, and leadership categorization theory. The influencing factors of ethical leadership and perceived ethical leadership include leader personal traits and cognitive factors, subordinates’ justice perception and status, and situational factors. Future research should pay more attention to the empirical research on the influencing factors of ethical leadership.

  • 体验性消费与实物性消费的双加工理论模型: 现象、机制及影响因素

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: China has already entered an important stage of both the consumer demand sustained growth and consumption structure upgraded being speeded up, thus the question of how to make the happy consumption or how to “buy” happiness has caused wide concern in public and government. Psychologist found that people derive more happiness from experiential consumption than from material consumption. And money priming would activate “value maximization mindset”; time priming would activate “emotional mindset” on the other hand, then to influence consumer’s decision-making. Based on these findings, this project started from the perspective of dual-process theory, using both the method of behavioral science and cognitive neuroscience, to reveal essence of the phenomenon of dual cognitive processing in consumer decision, and to clarify the relationship between money, time, consumer and happiness.

  • 好奇影响灵感产生的现象与机制:认知与情绪双加工路径

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: The Chinese market economic system is led by the government to a great extent, which has impeded the transformation of the Chinese economy from a factor driven economy to an innovation driven one. The question of how to maintain and promote innovation has caused wide concern of the researchers and enterprises. Researchers have found that the curiosity and inspiration belong to subprocess and component of creativity and innovation. Moreover, inspiration has a dependent psychological construct and varied process, which can be influenced by conscious emotions. Based on these findings, this project started from the perspective of dual-process theory (cognitive and affect processes) to reveal the phenomenon of inspiration triggered by curiosity. The project intends to testify processing mechanism of inspiration on both behavioral science and cognitive neuroscience levels. This project can not only contribute to the development of inspiration theory, but also help to foster the creativity and innovation of entrepreneur and employees.

  • 死亡提醒对员工绩效的双刃效应:压力交互理论的视角

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Mortality cues, ubiquitous inside and outside the workplace, are specific events and experiences that trigger individuals’ death awareness, whose double-edged effect on employee performance has been supported by a body of studies. Existing studies have explained this effect drawing on terror management theory and generativity theory. Studies from the perspective of terror management have indicated that individuals' death anxiety will induce their self-protection motivations, which in turn predicts their work withdrawal behaviors such as absenteeism, turnover, and so on. On the other hand, studies from the perspective of generativity theory have suggested that individuals will actively reflect on their long-term life meaning in the face of mortality cues, and generate prosocial motivations that motivate them to make profound contributions to society, which in turn promotes their positive work behaviors such as helping others in the workplace. However, given that some studies have found that death anxiety has a positive effect on employee performance, and each of the above perspectives focuses on explaining a single effect of mortality cues, previous studies still fail to provide an overarching theoretical explanation for the key question “how and when does mortality cues have a double-edged effect on employee performance?”. Building on the unified perspective of transactional stress theory, this current review systematically sorts out the double-edged effect of mortality cues on employee task performance, organizational behavior, and counterproductive behavior, then analyzes the psychological mechanism and boundary conditions of this double-edged effect. Specifically, mortality cues can be conceptualized as a stressor both impeding and facilitating individuals’ personal goals and well-being, and individual's different cognitive appraisal (i.e., threat-based vs. challenge-based) of mortality-cues-based stressors will produce differential state death awareness (i.e., state death anxiety vs. state death reflection) and work behaviors. When it comes to appraisals of mortality-cues-based stressors, the threat-based appraisal of mortality-cues-based stressors will hinder their task performance and organizational citizenship and cause counterproductive behavior via state death anxiety, and the challenge-based appraisal of mortality-cues-based stressors will facilitate employee’s task performance and organizational citizenship behavior via state death reflection. In addition, this double-edged effect is also moderated by personal resources such as trait death reflection, psychological power, trait mindfulness, and promotion focus, as well as organizational contextual factors such as servant leadership and internal corporate social responsibility. Both personal and organizational contextual resources will strengthen the positive relationship between mortality-cues-based stressors and the challenge-based appraisal of mortality-cues-based stressors, and weaken the positive relationship between mortality-cues-based stressors and the threat-based appraisal of mortality-cues-based stressors. Explaining the double-edged effect of mortality cues from the perspective of transactional stress theory has both theoretical and practical implications. In particular, the perspective of transactional stress theory not only captures the interaction between objective mortality cues and individuals’ subjective cognitive appraisals, but also provides an overarching explanation for the generation of different state death awareness and its subsequent double-edged effects on employee performance. The divergence between death anxiety and employee performance may also be clarified by the theoretical insight that cognitive appraisals of mortality-cues-based stressors are a dynamic process. Practitioners can also conduct some intervention programs based on the above theoretical framework to help employees cope with mortality cues more adaptively. Future research can further explore antecedents and causality in the mechanism of the double-edged effect of mortality cues, testing the theoretical validity of mortality cues as a new type of stressor and clarifying whether the generation of state death awareness depends on cognitive appraisals of mortality-cues-based stressors or not. In addition, future research can also examine whether there are boundary conditions related to cross-domain contextual resources such as family intimacy, and develop more organizational intervention programs ranging long-term mindfulness intervention to short-term nudge strategies.

  • 时间与金钱概念对消费者购买决策的不同影响及其心理机制

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Time and money are two important resources that affect consumer decision-making differently. Based on the dual-process theory, this paper discusses the effect of time and money concepts on consumers' purchase decisions and its psychological mechanism through reviewing previous literature. Specifically, the effect of time and money would be differential in consumers’ the purchase decision process such as pre-purchase stage, purchasing stage, and post purchase stage. For pre-purchase decisions stage, the concept of time and money will affect consumers' product search and product evaluation strategy. When consumers search for products, currency of search (time or money) will moderate the effect of magnitude of search costs on people’s willingness to search. When the currency is money, lower (vs. higher) search costs will result in higher willingness to search. When the currency is time, this effect of search costs on willingness to search will be relatively weaker. As for consumer’s product evaluation, they will adopt an alternative-based evaluation strategy to evaluate product information after they are activated time concept and adopt an attribute-based evaluation strategy to evaluate product information after they are activated money concept. For purchasing decision stage, the impacts of priming time and money on product selection are different. Consumers will make different choices between virtue and vice products, hedonic and utilitarian products, experiential purchases and material purchases, and anthropomorphized products when they are activated time or money concepts. That is, if the time concept is activated, consumers tend to choose a virtue product, hedonic product, experiential purchases and prefer anthropomorphic products with no prominent functional purpose. If money is activated, consumers tend to choose vice products, utilitarian products, material purchases and prefer the anthropomorphic products with prominent functional purpose. For post-purchase decision stage, the concepts of time and money also have different effects on consumers' product attitude and the consistency of product preferences. Time priming leads to a more positive attitude toward products and a higher degree of consistency in preferences than money priming. However, for luxury goods, free goods and high materialists, money priming has a better effect than time priming. From the perspective of the dual-process theory, the psychological mechanism due to different cognitive processing modes and mindsets that are primed by time and money. Concretely, because of the value of time are more ambiguous, difficult to calculate, difficult to explain, irreplaceable and intangible than money, consumers are more dependent on the experience system to process time and product information heuristically, holistically and affectively and fall into emotional maximization mindset. Because the value of money is more specific, easy to analyze, replaceable and tangible than time, consumers are more dependent on the rational system to process money and product information analytically and fall into value maximization mindset. As a result, due to the difference of time and money concepts, different processing methods and thinking patterns further lead to consumers make different purchase decisions in three aspects: pre-purchase decision (product search and product evaluation strategy), purchasing decision (product selection) and post-purchase decision (product attitude and the consistency of product preferences). Future research should further explore the following issues: (1) Elaborating the different effects of priming time and money on purchase decisions. (2) Considering the impact from the tradeoff between time and money on purchase decisions. (3) Further exploring the different influences of priming time and money on the pre-purchase decision. (4) Exploring the neural mechanisms underlying the different effects of time and money on purchase decisions.

  • 死亡凸显对消费者体验性消费选择偏好的影响及其作用机制

    Subjects: Psychology >> Social Psychology submitted time 2023-03-27 Cooperative journals: 《心理学报》

    Abstract: Inevitably, consumers will be exposed to death-related information in their daily lives. For example, they are informed about deaths and injuries caused by accidents, terrorism and disasters on social media. They may also encounter the experiences of deceased friends and relatives or the news of unfortunate strangers. Especially in the context of the COVID-19 pandemic, consumers are more frequently exposed to death cues. Researches have shown that consumers' decision-makings and purchasing behaviors shift when dealing with death threats. Compared to material consumption, experiential consumption delivers greater and persistent well-being and it is emerging as an extremely important consumption pattern. It is unclear, however, whether these mortality cues will exert positive or negative effects on consumers’ preference for experiential purchases. Based on the meaning maintenance model, 4 studies were conducted to examine how mortality salience influences consumers' preference for experiential purchases.In Study 1a and Study 1b, we experimentally manipulated mortality salience and examined its effect on consumers’ preference for experiential purchases. Study 1a (N = 140) was a single factor (mortality salience) between-subjects design, participants were randomly assigned to different groups to imagine about incurable infectious disease or dental surgery. Participants in Study 1b (N = 252) were instructed to write about death or dental pain. Study 2 (N =219) was designed to test the mediating role of meaning in life. Participants were required to read a news report concerning traffic accident or dental surgery, and then finish the Meaning in Life Questionnaire. Study 3 (N = 166) was a 2 (mortality salience vs. control condition) × 2 (social support: high level vs. low level) between-subjects design. Participants were provided a news report pertaining to the global fatalities under the COVID-19 pandemic in mortality salience condition, and pertaining to global tourism during the pandemic period in the control condition. Social support was manipulated by writing in detail a difficult situation “in which your family or friends accompanied you”, or “in which you had to face all by yourself”. Additionally, we used a single-paper meta-analysis (SPM) to document a robust effect across all studies. The main results of this study are as follows: (1) Exposed to mortality salience will lead to stronger preference for experiential purchases. (2) The effects seem to be driven by meaning in life, whereby exposure to mortality salience undermines consumers' meaning in life, and consumers will gravitate towards experiential consumption to enhance their impaired meaning. (3) Social support moderates the effect of mortality salience on meaning in life. Only when consumers received low level of social support, will mortality salience reduce their meaning in life. (4) Social support moderates the mediating effect of meaning in life on mortality salience and preference for experiential purchases. Specifically, meaning in life mediates the effect of mortality salience on preference for experiential purchases only when consumers received low social support. To enhance the overall validity, we performed a single-paper meta-analysis (SPM) on the four studies. The SPM showed that consumers had greater preference of experiential purchase when exposed to mortality salience (Estimate β = 0.30, SE = 0.07, z = 4.178, p < 0.001), which strengthened the robustness of our general conclusion. This research yields practical implications by demonstrating that mortality salience exerts positive effect on consumers' preference for experiential purchases, which enables us to identify the changes in consumption patterns and mindset under the pandemic, providing references for marketing and promotion strategies.

  • The effect of mortality salience on consumers' preference for experiential purchases and its mechanism

    Subjects: Psychology >> Social Psychology submitted time 2022-06-27

    Abstract:

    Inevitably, consumers will be exposed to death-related information in their daily lives. For example, they are informed about deaths and injuries caused by accidents, terrorism and disasters on social media. They may also encounter the experiences of deceased friends and relatives or the news of unfortunate strangers. Especially in the context of the COVID-19 pandemic, consumers are more frequently exposed to death cues. Researches have shown that consumers' decision-makings and purchasing behaviors shift when dealing with death threats. Compared to material consumption, experiential consumption delivers greater and persistent well-being and it is emerging as an extremely important consumption pattern. It is unclear, however, whether these mortality cues will exert positive or negative effects on consumers’ preference for experiential purchases. Based on the meaning maintenance model, 4 studies were conducted to examine how mortality salience influences consumers' preference for experiential purchases.

    In Study 1a and Study 1b, we experimentally manipulated mortality salience and examined its effect on consumers’ preference for experiential purchases. Study 1a (N = 140) was a single factor (mortality salience) between-subjects design, participants were randomly assigned to different groups to imagine about death or dental surgery. Participants in Study 1b (N = 252) were instructed to write about death or dental pain. Study 2 (N =219) was designed to test the mediating role of meaning in life. Participants were required to read a news report concerning traffic accident or dental surgery, and then finish the Meaning in Life Questionnaire. Study 3 (N = 166) was a 2 (mortality salience vs. control condition) ×2 (social support: high level vs. low level) between-subjects design. Participants were provided a news report pertaining to the global fatalities under the COVID-19 pandemic in mortality salience condition, and pertaining to global tourism during the pandemic period in the control condition. Social support was manipulated by writing in detail a difficult situation "in which your family or friends accompanied you", or "in which you had to face all by yourself". Additionally, we used a single-paper meta-analysis (SPM) to document a robust effect across all studies.

    The main results of this study are as follows: (1) Exposed to mortality salience will lead to stronger preference for experiential purchases. (2) The effects seem to be driven by meaning in life, whereby exposure to mortality salience undermines consumers' meaning in life, and consumers will gravitate towards experiential consumption to enhance their impaired meaning. (3) Social support moderates the effect of mortality salience on meaning in life. Only when consumers received low level of social support, will mortality salience reduce their meaning in life. (4) Social support moderates the mediating effect of meaning in life on mortality salience and preference for experiential purchases. Specifically, meaning in life mediates the effect of mortality salience on preference for experiential purchases only when consumers received low social support. To enhance the overall validity, we performed a single-paper meta-analysis (SPM) on the four studies. The SPM showed that consumers had greater preference of experiential purchase when exposed to mortality salience (Estimate β = 0.30, SE = 0.07, z = 4.178, p < 0.001), which strengthened the robustness of our general conclusion.

    This research yields practical implications by demonstrating that mortality salience exerts positive effect on consumers' preference for experiential purchases, which enables us to identify the changes in consumption patterns and mindset under the pandemic, providing references for marketing and promotion strategies.

  • The Effect of Social Exclusion on Consumer Choice: The Moderating Role of Nostalgia and Mediating Role of Social Connectedness

    Subjects: Psychology >> Social Psychology Subjects: Psychology >> Applied Psychology submitted time 2021-09-26

    Abstract: It is usual for individual to feel socially excluded. As an unpleasant experience, social exclusion results in adverse effect on individual’s cognitive, physical and psychological functions. Social exclusion refers to a feeling of being ignored, rejected or isolated by other individuals or social groups. Previous studies have shown that individuals generally resort to consumption to alleviate the negative effects of social exclusion, for example, they have a preference for unique products and anthropomorphic products after being socially excluded. van Boven & Gilovich (2003) classified purchases into two types: experiential purchase and material purchase. Experiential purchase refers to those made with the main purpose of obtaining life experience such as watching a movie and going to a concert while material purchase refers to those made with the main purpose of obtaining a tangible good such as buying accessories and clothes. However, so far there are few studies attempting to examine the effect of social exclusion on experiential purchase and material purchase. The current research aims to explore the effect of social exclusion on experiential purchase and material purchase. Meanwhile, this research also interested in investigating the factors that might moderates the effects of social exclusion on experiential purchase and material purchase and factors that might mediate the moderating effects. Study 1a and 1b respectively used a single-factor (social exclusion vs. social inclusion) between-subject design to explore the effect of social exclusion on consumer purchase. Participants were asked to take times to imagine that they were the protagonist of the story and reported which consumption activity (experiential purchase or material purchase) to get involved after reading the story. In study 2, a two-factor (social exclusion vs. social inclusion; nostalgia vs. control) between-subject design were employed to investigate the moderating role of nostalgia and mediating role of social connectedness. Participants were randomly assigned to the socially included group or the socially excluded group. Social exclusion and inclusion were manipulated in the same way as study 1. Right after the exclusion or inclusion manipulation there was another task requiring participants to recall a nostalgic event or an ordinary event in order to manipulate nostalgia. Participants were also randomly assigned to nostalgic group and control group. Then they were required to report their feelings of social connectedness and decide which purchase (experiential purchase or material purchase) to have. Our findings are as follows:(1) Compared with those who are socially included, socially excluded individuals are more likely to have experiential purchase over material purchase. (2) Nostalgia moderates the effect of social exclusion on purchase. Specifically, after being socially excluded, there is a significant difference on the purchase decision between nostalgic individuals and control ones. Participants in the control group prefer to choose experiential purchase more than nostalgic individuals. However, for those who are socially included, there is no significant difference on purchase decision between nostalgic group and control one. (3) Social connectedness mediates this moderation effect. Taken together, these findings indicate that socially excluded consumers have a tendency towards experiential purchase, which enriches the researches of the antecedent of experiential purchase and the consequence of social exclusion. Furthermore, it reveals an important underlying mechanism to cope with the negative influence of social exclusion.

  • 死亡凸显对消费者体验性消费选择偏好的影响及其作用机制

    Subjects: Psychology >> Social Psychology Subjects: Psychology >> Applied Psychology submitted time 2021-09-26

    Abstract: Consumers will inevitably receive some information about death in their daily life. For example, they see news reports on social media about traffic accidents, air crashes, terrorist attacks, wars, major disasters (earthquakes, floods, tsunamis, etc.), and sudden death, which contain death information. Another example is knowing or experiencing the unfortunate news that friends, relatives and strangers passed away due to disease or accident in their lives. This is especially true in the context of the current COVID-19 epidemic, where the number of COVID-19 deaths continues to rise globally and consumers are exposed to the threat of death, either passively or actively. According to previous studies, under the influence of death threat information, consumers may have stronger desire to consume and make consumption in response to death threat. So, when consumers think about the possibility of death or are exposed to mortality salience, will they be more willing to engage in experiential consumption or material consumption? Do mortality salience have an impact on consumers' preference for experiential products? What are the mechanisms and boundary conditions? In experiment 1, participants were asked two classic death questions to conduct death reminders, and then the effect of mortality salience on the number of experiential products consumers chose was tested. In experiment 2, the effect of mortality salience on consumers' preference for experiential product selection was repeatedly verified by reading traffic accident news reports. The mediating role of meaning in life between mortality salience and consumers' choice preference of experiential products was explored. Experiment 3 was based on the background of the current COVID-19 epidemic, and mortality salience was activated by asking the subjects to read reports about COVID-19 deaths. Moreover, the boundary conditions of the effect of mortality salience on consumers' choice preference of experiential purchases were further explored from the intervention level by manipulating the level of social support in experiment 3. The main results of the study are as follows: (1) Mortality salience will improve consumers' preference of experiential purchase and increase the number of experiential products to choose. (2) Meaning in life played a mediating role in the relationship between mortality salience and the preference of experiential purchase. (3) Social support moderated the effect of mortality salience on meaning in life. When social support was low, mortality salience was negatively correlated with meaning in life. When social support was high, there was no significant correlation between mortality salience and meaning in life. (4) Social support moderated the mediating effect of meaning in life on mortality salience and consumer preference of experiential purchase . When social support was low, the mediating effect was established. When social support was high, the mediating effect did not hold. The findings suggest that death mortality salience is an antecedent variable that influencing consumers' direct choice between experiential and material consumption, enriching and expanding relevant research in the field of consumer preferences, while providing reference implications for maintaining individual physical and mental health and restoring socioeconomic development in the post-epidemic period.

  • 时间与金钱概念对消费者购买决策的不同影响及其心理机制

    Subjects: Psychology >> Social Psychology Subjects: Psychology >> Management Psychology submitted time 2021-09-26

    Abstract: Time and money are two important resources which could affect consumer decision-making differently. When consumers making purchase decisions, they are ususally influenced by the information of time or money which implied in the merchant’s slogan and the shopping environment. And these affect would be differential in consumers’ purchase decision process such as pre-purchase stage, purchasing stage, and post purchase stage. From the perspective of dual-process theory, the psychological mechanism may be due to different cognitive processing mindsets that primed by time and money. Future research should further explore the following issues: (1) Elaborating the different effects of priming time and money on purchase decisions. (2) Considering the impact from the trade-off between time and money on purchase decisions. (3) Further exploring the different influences of priming time and money on the pre-purchase decision. (4) Exploring the neural mechanisms underlying the different effects of time and money on purchase decisions. "

  • The effects of prosocial spending on subjective well-being and its mechanism

    Subjects: Psychology >> Social Psychology submitted time 2021-02-04

    Abstract: Prosocial spending refers to spending money on others in the form of gifts or charitable donations. Prosocial spending not only benefits the recipient but also exerts a positive effect on the giver’s subjective well-being. This effect depends on the type of recipient (individual vs. organization or society at large), and the universality and the persistence of the effect have been extensively investigated. Both internal and external factors have been shown to contribute to the boundary conditions facilitating the effect. Several theories, such as self-determination theory, social norm theory, evolution theory and social exchange theory, could be used to elucidate the mechanism underlying the effect of prosocial spending on subjective well-being. Future studies should focus on examining the boundary conditions of the effect, exploring the long-term positive effects of prosocial spending, and improving the ecological validity of research on prosocial spending.

  • 群体信息加工视角下团队建言有效性及作用机制: 建言数量与质量的影响

    Subjects: Psychology >> Management Psychology submitted time 2019-01-26

    Abstract: " "

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