• 营销领域中包装元素对消费者的影响及其内在作用机制

    Subjects: Psychology >> Developmental Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Packing elements operate to shape the way consumers perceive the environmental stimuli, which can significantly impact their decision-making. We can also categorize packaging elements into verbal and nonverbal package elements. Provided that much attention has been paid to uncovering the effect of nonverbal package elements, the two different types of elements actually affect distinct consumer outcomes. In general, nonverbal package elements are mainly responsible for consumers’ perceptions and emotional preferences, whereas verbal package elements are mainly responsible for consumers’ behavioral responses. Furthermore, the aforementioned effects of the two types of package elements are intervened by various mechanisms including neurophysiology, cognitive processing, transfer of self-control and multisensory interaction. On the other hand, characteristics of environments, products and individuals may alter the effects. Future studies can extend this literature by investigating the effects of these two types of elements on consumers’ awkward feelings, selection of transparent packaging and product appraisals.

  • 职场负面八卦对被八卦员工行为的影响: 基于认知-情感人格系统理论的元分析

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Negative workplace gossip (NWG) occurs when one organizational member (the gossiper) engages in informal and negative evaluative communication with another member(s) (the gossip recipient) about an absent third member(the target), and in recent years researchers have begun to focus on the effects of NWG on the behaviors of the targets. Despite the burgeoning number of studies that have explored the relationship between NWG and the targets' behaviors and its intermediate mechanisms, the explanatory perspectives of these intermediate mechanisms are fragmented and the relationships among them are not yet clear. At the same time, there are some inconsistencies in the findings on the relationship between NWG and the targets' behaviors, for example, some studies found that NWG led to a decrease in positive behaviors and an increase in negative behaviors among the targets, while others studies found that NWG increased positive behaviors and eliminated potential negative behaviors among them.To clarify the relationship between NWG and the targets' behaviors, this study constructs a cognitive-emotional explanatory mechanism for NWG affecting the targets' behaviors based on the cognitive-affective personality system theory, and explores the role of the attributes of NWG perception and cultural differences in reconciling the contradictory findings of the relationship between NWG and the targets' behaviors. We assume that NWG can influence the behaviors of the targets through their positive interpersonal perceptions and positive affective experiences, and the differences in the perceived attributes of NWG and cultural differences may moderate the relationship between NWG and the behaviors of the targets. Then, We searched for studies related to NWG and obtained 51 empirical articles(including 61 studies, 198 effect values, 21549 samples) that met the requirements after screening, and validated the above conjectures by a two-stage structural equation modeling meta-analysis approach.The results of the meta-analysis indicated that NWG was significantly and negatively related to the targets' positive behaviors (ρ = -0.18, p < 0.001). Positive interpersonal perceptions (indirect effect of -0.12, p < 0.001) and positive affective experiences (indirect effect of 0.01, p < 0.05) of the targets mediated the relationship between NWG and positive behaviors respectively. Specifically, NWG can reduce positive behaviors by undermining positive interpersonal perceptions of the targets, while increasing positive behaviors by damaging positive affective experiences of the targets (this is contrary to our previous hypothesis). Further analysis of the moderating effect showed that the attributes of NWG perception of the targets moderated the relationship between NWG and positive behaviors (QB = 59.15, p < 0.001), when targets perceived that they have been negatively gossiped, they will show fewer positive behaviors, but when they perceived that they are about to be negatively gossiped, they will show more positive behaviors; Cultural differences also moderated the relationship between NWG and positive behaviors (QB = 38.55, p < 0.001), in the context of Eastern culture, NWG has a stronger negative influence on the targets' positive behaviors than in the context of Western culture. The above findings suggest that NWG has both negative and positive effects on the targets' behaviors, which has certain implications for both research and management of NWG. From a theoretical perspective, this study examined the mediating mechanisms of NWG influencing the targets' behaviors through a structural equation modeling meta-analysis approach, which helps to open the black box of how NWG influences the targets' behaviors. In addition, this study also examines the moderating effects of the attributes of NWG perception and cultural differences on the relationship between NWG and the targets' behaviors, which helps to reconcile the contradictory findings on this relationship. From a practical point of view, by playing the role of a listener, managers can obtain information that is not available through formal channels, and intervene timely to prevent NWG that is dysfunctional and may lead to negative consequences from causing a bigger organizational crisis; At the same time, managers can also use NWG to discipline potential anomie behaviors and guide employees to behave more positively.

  • 小标签, 大作用: 营销领域中的食品标签效应

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: As a tool to convey food-related information to consumers, food labels can effectively solve the problem of information asymmetry in food consumption. With the popularization of food labels in practice, more and more scholars have begun to pay attention to the impact of different food labels on consumer behavior. However, most of the existing studies focus on a single food label type and its effects, lacking of comparison and discussion on the effects of different food labels and their inherent mechanisms and boundary conditions. Based on this, this paper reviews the research on food labels in the field of marketing, which focuses on how different types of food labels affect individuals' cognition, emotion and behavior. Meanwhile, this paper introduces the regulatory orientation theory to explain the different effects of different food labels, and on this basis, a more integrated food label effect framework is constructed in this paper. Through combing the existing literature, the existing research on food labeling has roughly underwent three stages. The first stage began in the early 1980s. The demand for the nutritional value of food led to the attention and research on the nutrition label. The second stage started around 2000. Scholars mainly focus on labels that can convey information about food safety and quality. In the third stage, in the last decade, eco-environmental labels attracted more attention from consumers and scholars. Based on the different levels of information coverage, food labels can be divided into two types: product-level labels and ingredient-level labels. The product-level label refers to the label which is used to explain the overall characteristics and quality information of the food (including date label, health warning label, organic label, natural label, brand information, genetically modified organism label, eco label, and fair trade label). However, the ingredient-level label refers to the label that is used to display the specific nutritional information of the food (including nutrition facts panel, GDA label, low-fat label, health claim, traffic light label, health star rating, calorie menu label, shelf label). Further analysis and comparison showed that different types of food labels differ in influencing results, mechanism of action, and boundaries. Specifically, the product-level labels can arouse consumers' perceptions of safety, risk, and morality, and can effectively increase consumers' trust in products. At the same time, after purchasing products with such labels, consumers will show more food waste and repeated purchases. Ingredient-level labels, on the other hand, mainly affects consumers' perceptions of product health, as well as subsequent food choices and food intake. The theory of regulatory orientation helps to explain the different effects of the two types of food labels. The product-level labels more often initiate consumer preventive orientation, while the ingredient-level labels activate consumer promotion orientation. In addition, the two types of food labeling effects are driven by the halo effect, information processing, conceptual metaphor, social identity, attribute inference and other mechanisms. Besides, these effects are moderated by social demographic factors, individual differences, and product characteristics. On the one hand, combing and commenting on the effects of different food labels can provide reference for food manufacturers to carry out food marketing practices. On the other hand, through the construction of food label research framework in the field of marketing, it can point out the context and direction for marketing scholars to carry out empirical research on food label. Based on the overall framework of food labeling effects constructed in this paper, we propose that further research on the topic of food label can be carried out from following aspects in the future: (1) Expanding the behavioral results of ingredient-level labels; (2) Expanding the behavioral results of product-level labels; (3) Exploring the impact of different food label presentation forms on consumers; (4) Expanding the outer packaging labels and related research; and (5) Exploring the reversal mechanism of the negative effects of food labels.

  • 居住流动性与消费:基于调节定向理论的阐释

    Subjects: Psychology >> Social Psychology submitted time 2023-03-28 Cooperative journals: 《心理科学进展》

    Abstract: Residential mobility refers to the frequency with which people change their place of residence (i.e. move). As one of the key socio-ecological factors, it has a significant impact on individual’s cognition, emotions, and behaviors. Although the important effects of residential mobility on consumer psychology and behavior have already been outlined, no review studies have been found to summarize the consumer behavioral responses triggered by residential mobility or to explain this influence mechanism in a theoretical way. Based on this, this paper presents a review of studies on consumer psychological and behavioral responses to residential mobility, and categorizes the relevant research findings based on the regulatory focus theory, indicating that residential mobility leads consumers to adopt either a facilitative or a preventive response strategy. Furthermore, it is proposed that the autonomy and directional characteristics of residential mobility can explain the differences in the strategic choices of movers. Finally, a framework of facilitative and preventive strategies of residential mobility is constructed and several potential research questions are proposed. By reviewing the research on consumer psychological and behavioral responses to residential mobility, we found two behavioral response paths. On the one hand, movers adopt a series of facilitative behaviors, such as expanding social networks, seeking uniqueness, and cooperating and assisting across groups, in order to obtain social resources, strength their individual selves, and pursue their identities. Such behaviors of actively acquiring resources for self-improvement fit well with the facilitative responses in the regulatory focus theory. On the other hand, the risk-averse behaviors of familiarity seeking, nostalgic consumption, and preference for short-term venture capital products to relieve anxiety and other negative emotions, reduce uncertainty, and increase the sense of control in life are consistent with the preventive responses of the regulatory focus theory. Therefore, this paper uses the regulatory focus theory to rationalize the findings of the relevant studies, and points out that different dimensions of residential mobility will lead consumers to adopt different response strategies of promotion or prevention. Further analysis revealed that the autonomous and directional characteristics of residential mobility can indicate when mobile individuals adopt different response strategies. Specifically, when individuals are actively or upwardly mobile, they exhibit promotion focus and thus adopt facilitative behaviors,whereas when individuals are passively or downwardly mobile, they exhibit prevention focus and thus adopt preventive behaviors. Based on the above perspectives, we further explain the differences between the findings of existing research and construct a framework of facilitative and preventive strategies for residential mobility. The generalization and explanation of the differential consumption behaviors caused by residential mobility can, on the one hand, provide a reference marketing practices such as identifying target customers; on the other hand, by constructing a framework of residential mobility promotion and prevention strategies, it can provide a direction and clarification for marketing scholars to conduct empirical research on residential mobility and related characteristics. Based on this, we propose that further research on the topic of residential mobility can be conducted in the following aspects in the future: (1) using residential mobility as an antecedent to investigate the interactive effects of residential mobility and trait-regulated orientation on consumer behavioral responses (2) using residential mobility as an outcome to investigate the interactive effects of trait-regulated orientation and state-regulated orientation on residential mobility and related consumer behavioral responses; (3) exploring the boundary conditions of the consequences of residential mobility; and (4) discussing the impact of the effects of residential mobility autonomy and orientation on consumer behavior in a more realistic context.

  • 关系型人力资源管理实践对受益人利他行为的影响:基于道德补偿的视角

    Subjects: Psychology >> Social Psychology submitted time 2023-03-27 Cooperative journals: 《心理学报》

    Abstract: Guanxi HRM practices depict how performance and contributions give their way to interpersonal relationships for personnel decisions. That is, an employee’s relationships with the supervisor can largely factor in job tasks, performance appraisal, promotion, compensation, and training opportunities. Prevalent and conspicuous, guanxi HRM practices compromise organizational justice and undermine the legitimacy of personnel decisions. The upshot would include a group of demotivated employees, discredited employer branding, and intensified organizational politics. The extant literature has paid much attention to the detriments to individuals, organizations, and society. Yet, reactions from the beneficiaries have been largely overlook. Would they take it for granted? Or would they otherwise seek to “call it even”? We can hardly reach to a firm conclusion on what guanxi HRM practices implicate until those with vested interests are involved in the analysis. Drawing upon compensatory ethics theory, we made the first attempt to theoretically explicate and empirically investigate the position that guanxi HRM practices could spur the beneficiaries’ altruistic behavior by arousing the intention to “call it even.” We conducted four independent experiments with various samples and materials to allow for causal inferences. Specifically, we tested the main effect of guanxi HRM practices on the beneficiaries’ altruistic behavior (Hypothesis 1) and the mediation effect of guilt (Hypothesis 2) with a vignette of performance evaluation and bonus allocation in Study 1a (N = 124) and 1b (N = 184), respectively. The serial mediating effect involving moral self-image (Hypothesis 3) was tested in Study 2 (N = 211), with a vignette of promotion. Finally, we tested the moderating effect of coworker relationship closeness (Hypothesis 4) in Study 3 with a 2 (guanxi HRM practices: high vs. low) × 2 (coworker relationship closeness: high vs. low) factorial design (N = 211) using the vignette of bonus allocation. The results of four experiments fully supported our theoretical model. We found that the beneficiaries’ moral self-image and sense of guilt serially mediated the effect of guanxi HRM practices on their altruistic behavior (Study 1 and Study 2). Moreover, coworker relationship closeness moderated the serial mediating effect such that guanxi HRM practice sparked a more substantial impact on the beneficiaries’ altruistic behavior when they enjoy more close relationships with coworkers than vice versa (Study 3). Collectively, the reported effect size - being from medium to large, the various samples, and the diverse set of materials lead to robust findings. Therefore, those beneficiaries would “call it even” than take it for granted. This research stressed the power of moral compensation and revealed a bright side of guanxi HRM practices for non-beneficiaries, those deprived of justice and resources. We added a meaningful complement to the extant sentiments that deem guanxi HRM practices overwhelmingly detrimental. It is also essential to differentiate between supervisors, beneficiaries, and non-beneficiaries to better understand this phenomenon. In short, this research broadens the theoretical spectra and informs organizations on how to balance the pros and cons of guanxi HRM practices.

  • 外部环境资源短缺对员工薪酬奖励偏好的影响与机制

    Subjects: Psychology >> Management Psychology submitted time 2018-09-07 Cooperative journals: 《心理学报》

    Abstract: 以往关于时间与金钱奖励选择问题的探讨主要从员工工龄视角着手。但这一视角不能直接解释外部环境资源短缺时, 员工对时间与金钱奖励选择偏好的差异问题。本文依据生命史理论, 探讨外部环境资源(如就业资源和自然资源)短缺与否对员工选择时间和金钱奖励偏好的影响及内在机制。本文以即将步入职场的大学生和企业员工为样本, 发现不管是外在就业资源短缺还是外在自然资源短缺都会促使员工更加偏好金钱而非时间奖励, 内在机制是外部环境资源短缺时人们的心理表征更具体, 并且这一现象在高物质主义者身上更为明显(实验1和2)。本文结尾讨论了对资源短缺、时间和金钱等研究领域的理论突破与推进。

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